In this article we will touch few topics:

What is the coaching

In this article, we are going to talk about a training methodology that has become increasingly popular in different areas of our lives and is undergoing profound changes with the development of new technologies: coaching. Coaching is a methodology based on an equal relationship between coach and client, which aims to develop, train and acquire useful strategies and techniques to achieve specific goals in the future.

It should be emphasized that it is not a way to alleviate mental or emotional pain/trauma, or rather this is not its purpose; in fact, it is a methodology based on active learning that does not include a psycho-diagnostic approach. In other words, coaching is an effective tool for enhancing one’s performance at work, in sport, or in the personal sphere: a path of individualized personal growth, where the watchword is “change”.

What types of coaching

With regard to the personal sphere, we speak of Life Coaching, which is a path co-constructed by the professional and the client, aimed at the future of the person. The life coach makes his or her knowledge, strategies, and personal experience available, acting as a non-intrusive guide, without ever imposing himself or herself, but basing the whole process on a “let’s proceed together” relationship. In this way, people have the opportunity to clarify and pursue their goals, improve their communication skills and consequently their relationships, enhance organizational skills and increase the personal-work-life balance.

As far as the world of work is concerned, such a path is identified with Business Coaching. In this case, the intervention is intended for managers, executives, professionals, entrepreneurs, employees, and anyone interested in addressing professional and corporate issues. Business coaching is a methodology for the development of personal resources that aims to enhance work performance and consequently productivity, increase levels of self-efficacy, improve communication and professional relations, and strengthen the ability to choose and delegate. Therefore, anyone who undertakes such a path has the possibility to achieve challenging and concrete objectives within their own operational context thanks to personal resources.

Coaching can also be applied in the world of sport with the aim of guiding athletes to rediscover their resources and acquire new skills. In this case, the protagonist of the process is the athlete, but also the technical staff (coaches, managers) and the aim of the intervention is to facilitate the identification of concrete objectives, the increase of motivation, and the effective management of the post-match; all aspects that aim to enhance performance.

How coaching is changing

Since 2010, there has been talking of a change of course with the advent of Web 3.0: in technical terms, this term refers to a set of emerging technologies, developed by large companies such as Google or IBM, by small companies dedicated to developing this type of content such as Radar Networks, and by the valuable contribution of various researchers and developers around the world. In practical terms, with this new vision, we see a concentration of multiple layers of meaning, managed and processed by systems that use the human reasoning process.

This will certainly, first of all, change our ways of communicating and interacting with new technologies, especially if we consider the period we are living in these last two years all over the world. In addition to this, methodologies and techniques are also undergoing several changes, with the intention of adapting and keeping up with technological innovation.In fact, coaching has undergone profound changes due to the emergency period we are still living in today, which has forced us to use other types of tools that have limited face-to-face training. 

All these elements together have led to the increasing diffusion of online or mixed coaching, which very often creates difficulties for the coach and especially for the client. On the other hand, they have stimulated us to give space to our creative abilities and to the increasing use of innovative tools such as virtual reality. Virtual reality is now becoming part of these resource development paths in all the areas described here. We need only refer to the numerous applications in the field of sport, starting with simulations of specific game situations through virtual reality settings (tennis), or repetitions of racecourses (motor racing, skiing, etc.). 

Also in the world of work, for example, the Vrainers team has created a very practical training program that helps people to work on themselves and then train their communication skills, with the ultimate aim of optimizing the “art of public speaking”. Today, many companies are investing in this direction;

Vrainers, for example, believes strongly in this technology, which, together with artificial intelligence systems, has a high potential in the context of performance enhancement: they are, in fact, innovative means that can facilitate the degree of involvement of people through their concrete and practical approach, thus increasing personal motivation. The protagonist of all projects, interventions and paths created by Vrainers is always the individual, with the aim of improving his or her quality of life and level of psychological well-being. 


Andrews, A., 2014. Avatar coaching: A case study on the perceptions of virtual reality coaching interventions with an avatar coach. Doctoral dissertation, Capella University, USA.

Biswas-Diener, R. & Dean, B., 2007. Positive psychology coaching: Putting the science of happiness to work for your clients. Hoboken, NJ: John Wiley & Sons.

Grant, A.M., 2003. The impact of life coaching on goal attainment, metacognition and mental health. Social Behaviour and Personality, 31, 253-264.

Grant, A.M., 2001. Coaching for enhanced performance: Comparing cognitive and behavioural approaches to coaching. Paper presented at the 3rd International Spearman Seminar: Extending Intelligence: Enhancement and new constructs, Sydney

.Linley, P.A. & Harrington, S., 2005. Positive psychology and coaching psychology: Perspectives on integration. The Coaching Psychologist, 1(1), 13–14.

Kneiling J. La nascita del web 3.0. Aviable at:

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